ENT101 Lesson 1: Mastery of Self: The Entrepreneur State of Mind

I.Time Frame:

1. Date: November 5, 7, 10 2015

2. Number of Hours: 5 Hours

3. Time: 1030 - 1130

II. Class Schedule:

1. Course Code: ENT101

2. Course Title: Entrepreneurial Behavior

3. Year: BS Entrepreneurship 1

4. School: DWCL

III. Objectives

1

IV. Subject Matter

1.  Mastery of Self: The Entrepreneur State of Mind

a.    Appraising yourself for an Entrepreneurial Career

1.    Attributes

2.    Characteristics

3.    Benefits

4.    Entrepreneurial Decision Process

5.    Barriers

6.    14 Types

7.    Manager VS Entrepreneur

2 References:

V. Procedure

A. Pre-Discussion

1. Daily Routine

a. Checking of Attendance

2.Vocabulary Building

a. Entrepreneurship
It is the process/propensity of mind to take calculated risk with confidence to achieve pre-determined business of industrial objectives.

The word itself, derived from 17th-century French entreprendre, refers to individuals who were “undertakers”, meaning those who “undertook” the risk of new enterprise.  They were “contractors” who bore the risks of profit or loss, and many early entrepreneurs were soldiers of fortune, adventurers, builders, merchants, and, incidentally, funeral directors.

b. Entrepreneur
An entrepreneur searches for change, responds to it and exploits opportunities. Innovation is a specific tool of an entrepreneur hence an effective entrepreneur converts a source into a resource (1964 Peter Drucker)

Level of Creativity and Innovativeness	High
	Low
		Low	High
		General Management Skills, Business Know How and networks

Inventor, Promoter, Entrepreneur, Manager/Administrator

3. Motivation Question

Are you ready to become an Entrepreneur?

4. Motive Question

What makes a person Entrep-Ready?

5. Self-Appraisal Questionnaire: Handa Ka na ba Magnegosyo?
One of the first things that you want to know about yourself is how entrep-ready you are. The following questionnaire will help you measure how entrep ready you are.
a. How do you feel about yourself after the self-appraisal that you did? 

D. During Discussion

1.Engagement Activity

a. What are the characteristics of a successful Entrepreneur?

Mental Ability

Business Secrecy

Clear Objective

Human Relation

Communication Ability

b. What are the attributes of an Entrepreneur?
1. Creativity

2. Dedication

3. Determination

4. Flexibility

5. Passion

6. Leadership

7. Self-confidence

c. What are the benefits of being an entrepreneur?

“Looking back, the day that I got fired was the best day of my life”

TO THE NATION

1.      Employment

2.      Utilization of resources, skills and savings

3.      Accelerates the pace of economic development

4.      Wider distribution of wealth

5.      Stimulates innovation and efficiency

TO THE INDIVIDUAL

1.      Salary

2.      Security

3.      Assets builder

4.      Perks

5.      Independence

6.      Fulfillment

d. What are the barriers of Entrepreneurship?

e. How will you make the decision to become an Entrepreneur?

f. Types of Entrepreneurs
1. Idealist
2. Optimizers
3. Hard Workers
4. Sustainers
5. Improver
6. Advisor
7. Superstar
8. Artiste
9. Visionary
10. Analyst
11. Fireball
12. Jugglers
13. Hero
14. Healer

g. Manager VS Entrepreneur
1. Short Term Oriented
2. Long Term Oriented
3. Low Risk Taker, tries to avoid mistakes
4. External Standards, Oriented towards rewards and punishments in the organizations
5. Internal Standards, rewards himself or herself

VI. Assessment

1. Short Quiz

Entrepreneurship Quiz

True/False. Analyze the following statements.  If the statement is true, circle T.  If the statement is false, circle F. 

1.  T/F  Successful entrepreneurs do not have to be passionate about their business.

2.  T/F  Entrepreneurs assume financial risk for their business or enterprise.

3.  T/F  Most entrepreneurs have to overcome many setbacks and failures.

4.  T/F  The need for entrepreneurs is not great. 

5.  T/F  To be a successful entrepreneur, you must have confidence.

6.  T/F  Successful entrepreneurs are not self-determined.

Multiple Choice:  Select and circle only the best answer. 

7. Which characteristic is not reflective of a successful entrepreneur?  

a.) Self-conscious 

b.) Self-determination

c.) Innovative

d.) Creative 

8. Who can be an entrepreneur?

a.) Only the wealthy

b.) People over 40 years-old

c.) People who go to college

d.) Anyone 

9. An entrepreneur developed which of the following?

a.) Computer operating system

b.) Facebook

c.) Ice cream

d.) All of the above

Fill in the blanks.

10. _____________ dropped out of Harvard University and is responsible for the creation of Facebook.

11. _____________ is a person who identifies and pursues a market opportunity in the face of risk which may result in new businesses, products or services.

12. One local entrepreneur is_________________, and their business involves 13______________.

14. An entrepreneur must be willing to take _____.

Short Answer:

15. Define entrepreneurship.

16-21. List the 6 main characteristics of a successful entrepreneur.

VII. Assignment

Instructions: Please watch the video found on http://www.youtube.com/watch?v=exmwSxv7XJI

Be able to identify the entrepreneurs featured in the video and complete the table below

1. JOHN GOKONGWEI, JR
2. DAVID CONSUNJI
3. ALFREDO YAO
4. CECILIO PEDRO
5. LOLITA HIZON
6. CORA D. ONG
7. SARABETH SALCEDO
8. REY AND ANAIS LAPID
9. JOE MAGSAYSAY
10. JAY ALDEGUER
11. JOEY PEPPERONI
12. BEN CHAN
13. ANTHONY HUANG
14. MARY JOY C. ABAQUIN
15. WILFRED STEVEN UYTENGSU JR
16. HENRY SY
17. LUCIO TAN
18. TEODORO L . FERRER
19. BENITO SY GAISANO
20. MANNY PANGILINAN
21. ANDREW TAN
22. MANNY VILLAR
23. RONALD PINEDA
24. TENNYSON G. CHEN
25. ANTONIO P. MELOTO
26. EDGAR J. SIA II
27. ESTHER A. VIBAL
28. JOHN GOKONGWEI, JR
29. TONY TAN CAKTIONG
30. BENJAMIN I. LIUSON
31. ANNABELLA SANTOS-WISNIEWSKI
32. JESUS P. TAMBUNTING
33. LANCE GOKONGWEI
34. SOCORRO CANCIO-RAMOS

COMPANY	ENTREPRENEUR
Google
Facebook
Youtube
Linked In
Twitter
Yahoo
Apple
Microsoft
PageSixSixSix.Com
The Apprentice
Ikea
Grasshopper Group
3M Co.
Starbucks
Chikka Asia
self-titled, multi-award winning talk show
The Body Shop
Mary Kay Cosmetics, Inc.
Dell Inc
Ikea	I
Novelist of Harry Potter Series
Dilbert Comic Strip
Intel Corporation
eBay Inc
Metropolitan Bank and Trust Company
Ayala Corporation
McDonald's Corporation
co-founder of Sony Corporation
Oracle Corporation

Project Feasibility Study Syllabus

Divine Word College of Legazpi
COLLEGE OF BUSINESS EDUCATION
Legazpi City

Syllabus in Project Feasibility Study
Course Code and No. _____
First Semester AY 2015-2016

I. COURSE TITLE : Project Feasibility Study

II. COURSE DESCRIPTION : This course seeks to provide knowledge, skills and tools to successfully plan, design and start a new business venture for those considering self-employment after graduation and those who are already committed as entrepreneurs through the creation of Project Feasibility Study.

III. COURSE PRE-REQUISITES : None

IV. CREDIT UNITS : 3 units

V. TIME ALLOTMENT : 54 Hours/3 Hours per Week

VI. GENERAL OBJECTIVES :  
1. To be more knowledgeable about the business environment, tradition and opportunities in the Philippines

2. To understand and apply entrepreneurial skills

3.  Acquire knowledge on how to plan, design and start a new business. 

SPECIFIC OBJECTIVES, CONTENT AND ACTIVITIES:

Lecture, Simulation/Role Play, Case Study Analysis, Research Work, Report, Video, Presentation, Discussions, Debate, Research, Project

Handouts, Powerpoint Presentation, Overhead Projector, Chart Quizzes, Examination

To gain clear understanding of the subject matter and guidelines

1. Overview (2 Hours)

a. Course Syllabus Orientation

b. Setting and Levelling of Expectancies

c. Sharing of Personal Identity

d. Classroom Policies and Procedures

e. Grouping and Seat Plan

To understand and appreciate the importance of a feasibility study and business plan

2. The Anatomy of a Project Feasibility Study

a. Purpose

b. Contents

c. Business Plan VS Project Feasibility Study

To understand and be ready to conduct and write the socio economic study

3.   The Anatomy of a Socio-Economic Study

To understand and be ready to conduct and write the management study

4. The Anatomy of a Management Plan

a. Form of Ownership

b. Organizational Chart

c. Vision, Mission and Goals

d. Key Personnel 

e. GANNT Chart

f. Systems and Form Design

To understand and be ready to conduct and write the financial study 
5. The Anatomy of a Financial Plan

1. Financial Assumptions

2. Projected Financial Statements

a. Pre Operating

1. Projected Cost

2. Equity Financing/Amortization Schedule

b. Operating

1. Projected Profit and Loss/Statement of Financial Performance

2. Projected Cash Flow 

3. Projected Balance Sheet/Statement of Financial Position

3. Financial Analysis

a. Variable Cost

b. Fixed Cost

c. Break Even Analysis

1. Profit Break Even Point Sales Volume for Multiple Product Service Business

d. Return on Asset

e. Return on Invstment

f. Cash Payback Period

g. Payback

h. Current ratio

i. Debt to Equity Lecture

To understand and be ready to conduct and write the technical study 
6. The Anatomy of a Technical Plan

a. Product/Service Description

b. Production/Service Process

3. Project Site/Vicinity Map

4. Project Layout

5. Waste and Waste Disposals Method

6. Cost of Machineries and Equipment

7. Cost of Furniture and Fixtures

8. Cost of Office Supplies

9. Organizational Costs

10. Utilities

11. Systems Form and Design

To understand and be ready to conduct and write the marketing study 
7. The Anatomy of a Marketing Plan

1. Market Description

2. Demand Analysis

3. Supply Analysis

4. Demand Supply Gap Analysis

5. General Marketing Practices

6. Proposed Marketing Program

a. Target Market

b. Sales Force

c. Product Mix Strategies

d. Market Timing and Scheduling

e. Pricing Strategies

f. Transportation and Delivery Strategies

g. Advertising and Promotion Strategy

h. Storage and Warehousing Strategy

i. Branding and Packaging Strategies

j. Terms and Conditions of Sale

7. Sales Projection

8. Systems and Form 

To understand and be ready to conduct and write the preliminary pages 
8. The Preliminary Pages

1. Title Page

2. Table of Contents

3. Recommendation for Defense

4. Result of Defense

5. Approval Sheet

6. Acknowledgement

7. Executive Summary

To understand and be ready to conduct and write the appendices     
9.  APPENDICES

1. Curriculum Vitae

2. Letter to Respondent

3. Survey Questionnaire

4. Samples of filled Survey Questionnaire

To acquaint on a deeper level to the trade and acceptable business practices as well as current product and service trends as seen through the consumers’ perspective.

10. Skills Training Seminar/ Trade Fair/ Food Booth

11. Oral Defense

VII. COURSE REQUIREMENTS : 
Class Recitation, Short and Long Quizzes, Midterm and Final Exam, Attendance

VIII. GRADING SYSTEM : 
Prelim Class Standing 67% + Prelim Exam 33%

Midterm Class Standing 67% + Midterm Exam 33%

Pre-Final Class Standing 67% + Pre-Final Exam 33%

Tentative Final Class Standing 67% + Final Exam 33%

Final Grade Prelim + Midterm + Prefinal + Tentative Final / 4

IX. REFERENCES : 
A Guide to Teaching Introduction to Entrepreneurship: Success Stories of Filipino Entrepreneurs by The Association of Filipino Franchisers Inc. Anvil Publishing Inc

Business Opportunities in the Philippines Nanyang Business Report Series

PREPARED BY:

JOSEPH S. ACUÑA, BSC, MBA

Professor