McDonald's
vision is to be the world's best quick service restaurant experience. Being the
best means providing outstanding quality, service, cleanliness, and value, so
that we make every customer in every restaurant smile.
McDonald’s Mission
"McDonald's brand mission is to be our customers' favorite place and way to eat."
"McDonald's brand mission is to be our customers' favorite place and way to eat."
McDonald’s Values
We place the customer experience at
the core of all we do. Our customers are the
reason for our existence. We demonstrate our appreciation by providing them
with high quality food and superior service in a clean, welcoming environment,
at a great value. Our goal is quality, service, cleanliness and value
(QSC&V) for each and every customer, each and every time.
We are committed to our people. We provide opportunity, nurture talent, develop
leaders and reward achievement. We believe that a team of well-trained
individuals with diverse backgrounds and experiences, working together in an
environment that fosters respect and drives high levels of engagement, is
essential to our continued success.
We believe in the McDonald’s System. McDonald’s business model, depicted by our
“three-legged stool” of owner/operators, suppliers, and company employees, is
our foundation, and balancing the interests of all three groups is key.
We operate our business ethically. Sound ethics is good business. At McDonald’s, we
hold ourselves and conduct our business to high standards of fairness, honesty,
and integrity. We are individually accountable and collectively responsible.
We give back to our communities. We take seriously the responsibilities that come
with being a leader. We help our customers build better communities, support
Ronald McDonald House Charities, and leverage our size, scope and resources to
help make the world a better place.
We grow our business profitably. McDonald’s is a publicly traded company. As such,
we work to provide sustained profitable growth for our shareholders. This
requires a continuous focus on our customers and the health of our system.
We strive continually to improve. We are a
learning organization that aims to anticipate and respond to changing customer,
employee and system needs through constant evolution and innovation.
McDonald’s History
Ray Kroc started it all when he bought
the franchise of a small burger joint owned by brothers Dick and Mac McDonald.
He opened his first restaurant in Des Plaines, Illinois and five years later,
he bought the exclusive rights of the name, McDonald’s.
McDonald’s continues to serve close to
68 million in over 119 countries every day, making it the number one
quick-service restaurant in the world.
The first McDonald's restaurant was actually called McDonald's Bar-B-Que restaurant, which was opened in 1940 in San Bernardino, CA. They didn't convert to a simple hamburger and potato chips menu until 1948. In 1949 french fries replaced the potato chips and triple thick milkshakes were added to the menu.
Ray Kroc discovered the first McDonald's restaurant when he went there to sell them a milkshake machine. Kroc became a national franchise manager and helped open a McDonald's franchise restaurant for the first time in 1955 in Des Plaines, Illinois.
The first McDonald's restaurant was actually called McDonald's Bar-B-Que restaurant, which was opened in 1940 in San Bernardino, CA. They didn't convert to a simple hamburger and potato chips menu until 1948. In 1949 french fries replaced the potato chips and triple thick milkshakes were added to the menu.
Ray Kroc discovered the first McDonald's restaurant when he went there to sell them a milkshake machine. Kroc became a national franchise manager and helped open a McDonald's franchise restaurant for the first time in 1955 in Des Plaines, Illinois.
MCDONALD’S
DARAGA
INTERVIEW PROPER:
1. Who is the
entrepreneur/founder/manager?
Ms. Christine L. Pomida,
graduate of Business course at BU CBEM way back 2006. She is often called as
“Maam Tin”. She is one of branch managers of McdonaldsDaraga. She was once part
of employees in McDoLegazpi Branch.
2. What is their business or
venture?
Their business is a fast food or
a service type restaurant. They cater the highest quality, services and
cleanliness that should be observed.
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| Image from my.lcc.com |
3. When did they start it?
Mcdonald’sDaraga commenced its
business March 31, 2009. 4 years of existence and still offering exceptional
services to all its customers/patrons. McDonald’s is under the Big Pounder
Corporation.
4. Do you have any
idea by how much the founder /entrepreneur invested for the franchise?
I cannot foreclose any specific
monetary amount; definitely any franchise might have involved millions of pesos
as startup costs and be able to establish this kind of business.
5. How effectively does the
founder/manager feel he/she was adequately prepared for starting and running a
business?
I know the founder of McDonald’s is
confident to start a business like this. Also, I believed I am greatly prepared
and confident to run and manage this business, since I am a graduate of a
business course. We are hired to really manage the business. I know I had
applied and used what I have learned in college now that I am already a branch
manager. But before I came to this position I have undergone series of
trainings and processes.
It is always seen in the result
of the business. There is a Performance Review being conducted to us annually.
They check certain areas like; people, QSC, profit and sales. It is their bases
on how to rate our business. If we gained below quota sales we will have a low
rating.
6. What process did the founder
follow in developing the business? For instance, did the founder write a
business plan, search for financing, etc?
Yes. I do believe that every
entrepreneur or owners of businesses should have their carefully and strategically
planned business plans, before they can start to establish one. After which,
sourcing out funds will take place. It always starts with a plan and everything
will follow accordingly. Without a plan, perhaps a certain business will fail.
7. Was the process successful?
As you can see, everything is a
success. McDonald’s has different branches across the world. McDonald’s Daraga
is a proof. As a manager, I know that we are already a successful food and
service business. We are not saying that we are perfect, because everything has
its flaws, but we can be the best in every way we can.
8. What have been the biggest issues
the entrepreneur/manager has faced at different phases of the business?
During our early years, we
encountered issues or problems with regards to volatility of sales. Visibility
of the building is also our concern. As you observed, we are being covered
by and in between of nearby establishments. Also, marketing strategies should be carefully planned and executed
because media competition in the food and service industry is fast increasing.
9. How did he/she deal with these
issues?
I address those issues by
considering it as part of the flaws of the business. We focus on certain things
that can affect the sales and competitiveness of McDonald’s. We make plans on
how to improve it. We study the market and develop viable marketing strategy to
sustain the business operations. Step by step; one at a time we can and will
see improvements and we need to keep it up.
10.
What are some of the steps how the entrepreneur or manager evaluate the
business performance?
McDonalds has this USC or Utility
Service Cleanliness which involves a “mystery shopper” that will be visiting
the store, particularly in the counter area. The Mystery shopper will be the
one to evaluate the business. Having a rating of O% to the firm means
that the business had done exceptional
service to customer, 100% will
be rated for himself (the mystery
shopper) meaning that he or she experienced great service or satisfaction to
the business.
11. What are the problems you
encountered when it comes to managing people in your organization?
There are times that service crews
misunderstand each other, it is inevitable. Misunderstanding is common among
organizations. Problems like kitchen turnover, “minsankasi, hindimaayosyungpag-kaka turnover nang kitchen to the next
shift crew assigned in the kitchen”.
12. What are the ways on how you manage your
co-workers?
Just like in any organization,
there are certain laws and policies that are observed. There is certain
incentive program offered that serves as a motivational factor to do their job
well. The business maintain friendly atmosphere in the organization to
establish camaraderie and unity among them.
13. How can we measure
the effectiveness of the employees and the business?
We have our people, our products
and equipment’s. When it comes to effectiveness, we based it on trainings which
serve as our foundation. The company helps us gain more experiences and learn
further through national trainings. I believe big things come from small
things. I did not become a manager in just a snap; I undergo also into series
of trainings.
It is always seen in the result
of the business. There is a Performance Review being conducted to us annually.
They check certain areas like; people, QSC, profit and sales. It is their bases
on how to rate our business. If we gained below quota sales we will have a low
rating.
14. What are the
qualities the business must have in order to survive in this line of business?
The business must be profitable. Profitability is a need to
sustain the continuous feasibility for the sustenance of the business
operations. Such can be accomplished in different managerial decisions and
strategies. Example are managing utilities and monitoring food costs.
15. Can you confidently
say the entrepreneur or founder is happy with the performance of the business?
I say to it that the business
results to a satisfactory performance. I maintain an effective management. Having an effective management means that
sales are high which results to high profit. Manager is rated to the profit
produced by the business. Thus, high
sales mean high rating.
16. What are the major personal
goals and organizational goals that the entrepreneur/manager has going into the
next several years?
I consider handling a store someday
or having my own restaurant as part of my Personal goals. My Organizational goals as being
a Branch Manager are; “McDo:
MagingUnasaPamilyangPinoy” or McDo should be on top in the heart of
Filipinos, and it should be the first choice among food chains when dining out.
17. What are the milestones that the
business has achieved?
Year 2012, McDonalds got the
rating of 0% straight for the whole
year, which means we achieved the utmost
Customer Satisfaction Security. People training audit are 100% very
satisfactory.
ADDITIONAL QUESTIONS:
1. How do you view competition?
Most of us see competition as a
plague but I consider competition as a good challenge. For me, competition is a
benchmark for creativity that stimulates innovation or improvement on the
quality of foods and services we offer. Without competition, there will be no
innovation, and without innovation, our business will be stagnant and we will
be left behind.
We all know that Jollibee offers
food that is close to Filipino’s taste or the “panlasangpinoy”. So McDonalds,
is having different sets of Marketing Strategies to compete with our close
competitor. We are competing fair and square. We offer a better, fast and
consistent service for our patrons. Along with the strategies we do, we can win
the heart of Filipinos.
2. Do you have plans on having your
own business?
Yes, that is one of my personal
goals in life. I will aspire to handle a store someday, maybe two to three
years from now, probably, a business that is in line with Marketing or
promoting something. I will consider this business as a sideline. I still want
to continue on being a manager here at McDonalds.
3.
What attitude do you value most? Why?
The attitude that I value most is
being dedicated. In everything we do, do it with a heart. If we are dedicated,
all the good and great things will follow.
4. How do you manage stress?
Stress or pressure is inevitable
in a business. Stress will affect you, if you let it swallow you. I manage
stress by simply smiling and being optimistic; everything will be good in time.
5. What are the tips that you can
share to students pursuing a managerial career?
Definitely, students should
finish a four year course. A person must have a pleasing personality; of good
moral character and must possess good leadership skill. Pursuing a position in
a college/university based organization (i.e USC, CSC, SK) could help in
developing one’s leadership skill.J
