M.I.S Lesson: E-Commerce

I.Time Frame:

II. Class Schedule:

Course Code: 

Course Title: Management Information System

III. Objectives

At the end of the course participants will be able to:

- Have a clear understanding of E-Commerce.

- Promote a company online.

- Put into practice some new techniques Using E-Commerce principles.

- Plan a successful E-Commerce.

IV. Subject Matter

1. Electronic Commerce

2. Reference:

V. Procedure

A. Introduction

1. Daily Routine

a. Checking of Attendance

B. Pre-Discussion

1. Exercise

C. During Discussion

1. Engagement Activity

What is E-Commerce?

It is a process were by connecting to a standardized network we can find information, buy and sell quickly and easily, with lower process and administrative cost.

E-Business
-in addition to buying and selling, it also refers to servicing customers, collaborating with business partners and performing electronic transactions within an organization

The five benefits are:

1. Cost reduction

2. Measurement

3. Interactivity

4. Personalisation

5. Global reach

The 4 levels of company commitment to being online are:

1. Presence

2. Information

3. Sales

4. Relationship

Types of E-Commerce
1. B2C
2. B2B
3. C2C
4. B2E
5. E-government
6. M-Commerce

E-Commerce Business Models
1. On-line direct marketing
2. Electronic tendering system
3. Name your own price
4. Find the best price
5. Affiliate marketing
6. Viral marketing
7. Group purchasing
8. Online auctions
9. Product customization
10. Electronic marketplaces and exchanges
11. Bartering online
12. Deep Discounters
13. Membership