The Gregorian Mall in Old Albay Legazpi City has hired you to help them with their marketing decision making. Create a SWOT analysis table on The Gregorian Mall, based upon the following issues. Give two (2) items each for S-W-O-T.
• The Gregorian Mall is located within a 5-8 minute walk of Divine Word College of Legazpi
• It is a ten-minute ride away from Bicol University – Main Campus.
• It is located near Hotels.
• It is one of the newest centers in the area and needs some cosmetic attention.
• Due to an decrease in disposable income over the last six years, local residents have less money to spend on leisure activities
• The Gregorian Mall has received a grant to fit special ramps and changing rooms to accommodate the local disabled.
• It is widely acknowledged that The Gregorian Mall has the best-trained and most respected staff of all of the centers in the locality
• The Gregorian Mall is situated near the church.
• The Gregorian Mall is rumored to be owned by a politician.
• Bringing of food and drinks are not allowed inside the premises.
• In general people are living longer and there are more local residents aged over fifty-five now than ever before
II. SHORT ANSWER. Please write your answer at the back.
1. “When people ask me if I like being in business, I usually respond: On days when there are more sales than problems, I love it; on days when there are more problems than sales, I wonder why I do it. Basically, I am in business because it gives me a good feeling about myself. You learn a lot about your capabilities by putting yourself on the line. Running a successful business is not only a financial risk, it is an emotional risk as well. I get a lot of satisfaction from having dared it – done it – and been successful.” ~Oprah Winfrey
A. Do the quote above fit your perception of the career of an entrepreneur? Why? Explain in 3 sentences only. (3 points)
B.. Does it also fit your definition of entrepreneurship? Why? Explain in 4 sentences only. (4 points)
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