Monday, February 16, 2015

Entrepreneurship/Entrepreneurship Integration/Business Opportunities Exam 1

I. SWOT ANALYSIS.
The Gregorian Mall in Old Albay Legazpi City has hired you to help them with their marketing decision making. Create a SWOT analysis table on The Gregorian Mall, based upon the following issues. Give two (2) items each for S-W-O-T.

The Gregorian Mall is located within a 5-8 minute walk of Divine Word College of Legazpi
It is a ten-minute ride away from Bicol University – Main Campus.
It is located near Hotels.
It is one of the newest centers in the area and needs some cosmetic attention.
Due to an decrease in disposable income over the last six years, local residents have less money to spend on leisure activities
The Gregorian Mall has received a grant to fit special ramps and changing rooms to accommodate the local disabled.
It is widely acknowledged that The Gregorian Mall has the best-trained and most respected staff of all of the centers in the locality
The Gregorian Mall is situated near the church.
The Gregorian Mall is rumored to be owned by a politician.
Bringing of food and drinks are not allowed inside the premises.
In general people are living longer and there are more local residents aged over fifty-five now than ever before


II. SHORT ANSWER. Please write your answer at the back.

1. “When people ask me if I like being in business, I usually respond: On days when there are more sales than problems, I love it; on days when there are more problems than sales, I wonder why I do it. Basically, I am in business because it gives me a good feeling about myself. You learn a lot about your capabilities by putting yourself on the line. Running a successful business is not only a financial risk, it is an emotional risk as well. I get a lot of satisfaction from having dared it – done it – and been successful.” ~Oprah Winfrey

A.  Do the quote above fit your perception of the career of an entrepreneur? Why? Explain in 3 sentences only. (3 points)
B.. Does it also fit your definition of entrepreneurship? Why? Explain in 4 sentences only. (4 points)


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