Biz Op1 Lesson 6/Entrep and Biz Env. Lesson 13: Sales Pitch

"People love to buy, but they hate to feel sold."

I. TIME FRAME

Date: July 31, 2015
Number of Hours: 3
Time: 1030am-1130am

II. CLASS SCHEDULE

Course Code:
Course Title: Business Opportunities/Entrepreneurship and Business Environment
Year:  4^TH Year
School: Divine Word College of Legazpi

III.           LEARNING OBJECTIVES:
A. Expressive Objectives
The students are expected to:

Explain the importance of sales pitch
Express

B.   Skill Objectives

The students will create a sales pitch.

IV.          SUBJECT MATTER

A.   Selection: 

B.   Reference: 
C.   Skills in Focus: Sales Pitch

D.   Materials: Whiteboard, white board marker, handouts, Personal Data Sheet, Yearbook

V.          PROCEDURE

A.   Introduction

1. Daily Routine
a. Checking of Attendance

B.   Pre-Discussion

1. Vocabulary Building

a. Sales Pitch

-is a communication and sales tool that tells what you have to offer, what makes you different, and what you want to do but not to give so much information so that they feel overwhelmed and tune you out

-overview of an idea, product, service, project, person or other solution and is designed to just get a conversation started.

2. Motivation Question
a.  What movie that you saw recently that you did not like?
b. Pencil

           

3.  Motive Question

4.  Exercise/Activity

a. Self Pitch/Write Up

In the space below, write a brief advertisement describing what talents, personal attributes and skills you bring to your home or future work life. Take no more than five minutes to prepare it and then exactly 30 seconds to read it through.

Criteria:

Smile

Buzz Words

30 seconds

Strengths

Self Confidence

Eye Contact

Body Language

b. Film Showing
The Guilt Trip, Admission, Jobs

C. During Discussion

1. Engagement Activity

a. What is the importance of Sales Pitch?

1.    Get the attention of the audience

2.    Interest the audience in continuing to talk

3.    Close the deal

b. How?

9 C’s of effective sales pitch:

1.    Concise

2.    Clear

3.    Compelling

4.    Credible

5.    Conceptual

6.    Concrete

7.    Customized

8.    Consistent

9.    Conversational

c. What are the steps?

1.    Thank the client for accommodating you.

2.    Introduce yourself and colleagues

3.    Give a Brief background of your company and products

4.    The Sales Pitch:  (Techniques)

a)FABs

Features

Advantages

Benefits

b) 5 W's

1. What

2. Where

3. When

4. Why

5. Who

5.    Cost-Benefit Analysis (if available)

6.    Q&A – Address any concerns or inquiries

7.    Close the deal if possible. If not, set next steps.

8.    End by thanking the group.

6 New Pitches for the 21st CENTURY

1. Pixar Pitch

ONCE UPON A TIME, public schooling in the US had clear and attainable goals: basic literacy, basic math, and enough self-discipline to succeed in a job.

EVERY DAY, students would put in their time at school, grow into these key skills, and finally exchange diplomas for solid, middle class factory and management jobs.

ONE DAY, though, the job world split in two: there were still low-skill jobs, but they no longer provided a living wage, while higher-paying jobs required a complex range of sophisticated learning and information skills.

BECAUSE OF THIS, the goal of education had to change from teachers “supporting a set skill level” to “supporting students day-by-day, year-by-year in skills and dispositions to continue learning long after leaving school.”

UNTIL FINALLY, teachers united as teams to address the new challenge of supporting every child in day-to-day, continuous growth right up through graduation.

ONCE UPON A TIME There was Social Superhero Ninja Master living on Planet Earth,
EVERY DAY He would train his Network Ninja Skills,
ONE DAY He realized that his skills could make an impact on the World,
BECAUSE OF THIS he set forth to Architect the Transformation of Society,
BECAUSE OF THIS The New Network Society is now on the right track towards a sustainable future,
UNTIL FINALLY WE all learned how to live together sharing our resources and our knowledge in an epic quest to make Earth the best place in the Universe to live.

d. Do's and Dont's

1.    Overpromise

2.    Stuck on your spiel
3.  Do Play on people's imagination

VI.          ASSESSMENT/EVALUATION
1. For this project you will present an entrepreneurial opportunity to the class as an elevator pitch in business formal attire. You will be evaluated on the effectiveness of your delivery and the quality of the opportunity.

As the basis for your opportunity you can get you’re your own business idea or a business plan from someone else. E.g. you can find business plans on the internet or in Library

You are allowed exactly 90 seconds for your pitch and will be asked to stop at that point, so you need to be concise and well-rehearsed.

You are required to rehearse your Pitch prior to your in-class presentation. They will provide you with feedback to improve your Pitch.

This is by PAIR OR INDIVIDUAL. Choose your own. First Come First Serve.