Divine Word College of Legazpi
COLLEGE OF BUSINESS EDUCATION
Legazpi City
Course Code and No. _____
First Semester AY 2015-2016
COURSE
TITLE: ENTREPRENEURSHIP
AND BUSINESS ENVIRONMENT
COURSE
DESCRIPTION:
COURSE
PRE-REQUISITES:
CREDIT
UNITS: 3
TIME
ALLOTMENT: 54 Hours
GENERAL
OBJECTIVES :
1. To be more knowledgeable about the business
environment, tradition and opportunities in the Philippines
SPECIFIC
OBJECTIVES, CONTENT AND ACTIVITIES:
PART 1: BUSINESS
ENVIRONMENT
1. Overview
(2 Hours)
a.
Course
Syllabus Orientation
b.
Setting
and Levelling of Expectancies
c.
Sharing
of Personal Identity
d.
Classroom
Policies and Procedures
e.
Grouping
and Seat Plan
2. Business
Environment
a. Meaning, Features
and
Importance
b. Vision, Mission and Goals
c. Types
d. Environment Scanning
1.
SWOT, PESTLE, Industry Analysis
3.
Global
Integration and the Business Environment
a. Privatization
b. Liberalization
c. Globalization
4.
Forms
of Business Organization
a. Differences
b. Choice of Appropriate
Form
5.
Scales
of Business
a. Micro, Small and Large
b. Public Enterprises
MNCs
6.
Emerging
Trends in Business
a. Network Marketing
b. Business Process Outsourcing
c. E-Commerce
d. Mobile Commerce
7.
Business
Functions
a. Strategy
b. Supply Chain
c. Finance and Financial Planning
d. Marketing Management
8. Case Study Analysis
8. Case Study Analysis
PART 2:
ENTREPRENEURSHIP
9.
Entrepreneurship
a. Elements
b. Characteristics
c. Importance
d. Types
e. Entrepreneurs VS Managers Intrapreneur
10.
Creativity
and Innovation Principles
11. Skills Training Seminar
12. Inspiring Stories from Entrepreneurs
VII. COURSE REQUIREMENTS : Class Recitation, Short and Long Quiz,
Midterm and Final Exam, Attendance
VIII. GRADING SYSTEM :
Prelim Class Standing 67% + Prelim Exam 33%
Midterm Class
Standing 67% + Midterm Exam 33%
Pre-Final Class
Standing 67% + Pre-Final Exam 33%
Tentative
Final Class Standing 67% + Final
Exam 33%
Final
Grade Prelim + Midterm +
Prefinal + Tentative Final / 4
IX. REFERENCES :
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