P.F.S./Biz Plan1 Lesson 6: The Anatomy of the Marketing Plan

Marketing Feasibility 

1. Market Description
2. Demand Analysis (Table)
3. Supply Analysis (Table)
4. Demand Supply Analysis (Table)
5. General Marketing Practices
6. Proposed Marketing Program
7. Sales Forecast or Projection (Table)
8. Systems and Form Designs 

Geographic Segmentation

Demographic Segmentation

Behavioral Segmentation

Product Mix Width
Product Line Length

Brand Name
Brand Mark
Trade Mark
Trade Name

SERVICE/PRODUCT LIFE CYCLE
Introduction
Growth
Maturity
Decline

ADVERTISING STRATEGY PLAN
Service/Product Life Cycle	Strategy
Introduction Stage
Growth Stage
Maturity Stage
Decline